Get in touch
Hi there – it’s lovely to meet you!
My name is Le Thi Bich Loan, and I’m currently a PhD candidate in Art Theory and History at Ho Chi Minh City University of Fine Arts. I’ve been lucky enough to spend the past 25 years doing what I love: designing, teaching, and exploring the world of visual communication — with over 15 years of teaching and 13 years diving deep into packaging design research and consultancy.
These days, I’m a university lecturer, where I get to guide students through the exciting intersections of creativity, culture, and real-world design. I see design not just as a job, but as a visual language — one that helps us tell stories, shape experiences, and solve meaningful problems. I’m especially passionate about packaging design, where every detail speaks volumes about a brand’s identity and values. Outside the classroom, I work as a creative consultant on various packaging innovation projects, and I often speak at business training programs and academic conferences. One of the most rewarding parts of my journey is mentoring students for national design competitions and supporting inclusive art education for youth with disabilities.
For me, design is a lifelong adventure — and I’m truly grateful to keep learning, growing, and sharing alongside every student, colleague, and creative project that comes my way.
